Evans Halshaw Announce Exciting New Partnership with Hull KR
20th Jan 2023
We're delighted to announce that Evans Halshaw is joining the Robins as Hull KR's official car retailer for the 2023 season.
Under the new partnership, our Evans Halshaw branding will feature throughout Sewell Group Craven Park and included in the Robins’ in-stadium content as part of the Betfred Super League’s most exciting Match Day experience.
With a rich heritage in the automotive industry dating back to 1927, Evans Halshaw is one of the UK's leading car and commercial vehicle retailers with dealerships all across the country.
Kim Costello, Pendragon Chief Marketing Officer, commented on the partnership:
”We're absolutely thrilled to finally be able to share that we are Hull KR’s official car retailer partner for the 2023 season. Partnering with a much-loved local brand with national reach is something we’re really excited about, and we’re looking forward to engaging people within the city and seeing how we can further support the team. We can’t wait to get started and see our brand name out there on match day, alongside a team we really believe in.”
Hull KR Chief Executive Paul Lakin is excited to add a major car partner to the club’s partnership portfolio and said:
“Evans Halshaw are a fantastic national brand, with 140 retailers across the country, who we're delighted to partner with for the first time.
“As part of the partnership, they will bring a little extra colour to our match day via the LED boards for our home men’s first team tries scored at the stadium. Alongside some great offers and activations for our supporters in Craven Streat.
“We look forward to welcoming them to the Robins family and building a mutually beneficial partnership across the season, which of course kicks-off live on Channel 4 in February. A fantastic platform for any brand to reach a UK wide TV audience.”