DS Reveals Two New Trim Lines Across the Whole Range

29th Mar 2024

DS has announced a new trim line up to simplify its range, which is based on two levels called Pallas and Etoile.

The company says the aim is to provide greater clarity, highlighting key features of its models.

Inspired by the Palace accolade that’s awarded to the most luxurious five-star hotels, the Pallas name is a historic name from the heritage of DS and was first used by the brand in 1964.

Etoile also reflects the highest status granted to dancers in the Opera National de Paris ballet since the 19th century.

At the top of the range, Etoile is another Parisian name. It is a symbol of the Place Charles-de-Gaulle (previously known as the Place de l'Etoile), in the middle of which the Arc de Triomphe stands at the top of the Avenue des Champs-Elysees.

Each DS variant will have its own special badge, with designs inspired by the decorative arts. Pallas subtly combines the door of a large Parisian palace and the Historical Axis of Paris (Arc de Triomphe du Carrousel, the Concorde Obelisk, Arc de Triomphe and Arche de la Defense).

Etoile illustrates a broad enhanced luminous radiation of the twelve avenues which converge towards Place Charles-de-Gaulle, called Place de l’Etoile until 1970.

The new range will be launched first on DS 4 in early summer.